
Credit: SPIKES Asia
Really want to thank God for this opportunity to attend the SPIKES Asia conference. In our advertising industry, it's a norm to have annual conferences on a global level, where the gurus are invited to speak and share of their experiences and thought-processes. Where outstanding work are being nominated, acknowledged and subsequently awarded. It's an annual platform for top notch creatives, industry players to meet and network.
Each conference pass cost S$1,150.
The blessing is, ever since I joined my new company, I've been given ample opportunities to attend trainings:
- Presentation Skills
- Negotiation Skills
- "How to read people for sales"
- Powerpoint 2007
- Excel 2007 (next month)
And I managed to get the complimentary pass to this conference as well! Some of the advertising campaigns are just huge. Surprisingly it's less of selling products but more of changing lives and influencing perceptions.
i.e. "The Great Schelp" campaign has certainly helped to move the needle for Obama's Election, the "Teach India" campaign has helped rallied 100K volunteers to teach over 2 million Indian kids who couldn't afford to pay the fees and many more.
This has opened up my eyes to the power and impact of mass communications, plus once again reminded me that God has placed me in this industry for a reason.
The most inspiring stuff I've heard and seen would no doubt be the "David Droga" session. This guy.. is so creative yet modest in the same breath, to the point where I find it hard to believe.
He's a legend in our industry, and it was the first time (only for his session) that I've seen the ballroom packed with people (as usually it's a come-and-go workshop structure). I've not met anyone who is still passionate abt advertising (after spending so many yrs in the industry) as much as he does.
I'm tired but blessed @ the opportunity to be a part of it. Hahaha and God gave me ideas for my work as I sat through it!